This post is for those who cannot differentiate between brand names and city nomenclature.
I guess the Govt of India 50 years back while establishing one of the elite technical institutes, was unable to foresee the Raj Thackeray trend.(I guess there was no McKinsey at that time that could predict the Bombay to Mumbai campaign )
But then with absolutely no respect,(and yes I am being RUDE) IITBombay is a brand name and for the record its a single word.
Its not IIT Mumbai .
There is nothing like IIT Mumbai .
No body in the world knows IIT Mumbai.
People have known it as IIT Bombay.
Stop tagging photos on facebook as IIT Mumbai.
Stop referring it to as IIT Mumbai in thanking speeches,endnotes, debates,discussions.