Its not IIT Mumbai .




























This post is for those who cannot differentiate between brand names and city nomenclature.

I guess the Govt of India 50 years back while establishing one of the elite technical institutes, was unable to foresee the Raj Thackeray trend.(I guess there was no McKinsey at that time that could predict the Bombay to Mumbai campaign )
But then with absolutely no respect,(and yes I am being RUDE) IITBombay is a brand name and for the record its a single word.
Its not IIT Mumbai .

There is nothing like IIT Mumbai .
No body in the world knows IIT Mumbai.
People have known it as IIT Bombay.
Stop tagging photos on facebook as IIT Mumbai.
Stop referring it to as IIT Mumbai in thanking speeches,endnotes, debates,discussions.

10 comments:

  Mehul

January 26, 2009 at 1:41 PM

That's so true. People don't tend to realise sometimes that IIT's are a brand name by themselves. Once I had an argument with a guy who insisted that IIT-M is IIT Mumbai and IIT-B is IIT Bangalore cos the names of the respective cities have changed, so the names of the IIT's have to change too, to reflect it.

  Chocolate Geek

January 26, 2009 at 11:56 PM

Hear, hear!

It is quite silly to find people, even those from IIT Bombay, insisting on calling it IIT Mumbai. IIT Powai is another misnomer.

I have seen official signs (near the co-operative store in MB, for example) that denote IITB as IIT(M)!

~vipul

  rishi_speakth

January 27, 2009 at 8:08 PM

arrre..why go far to IITMumbai..take IIT Bombay even....jus ask ricksaw waala's outside bandra....unless you say IIT-Powai,everyone will look as zapped as rishi in midsems...i m sure 80% of mumbai juntaa knows it by IIT Powai....

  Vivek Khandelwal

January 28, 2009 at 1:16 AM

its not bout the localites. I dont really expect them to refer it to as IIT Bombay coz for them IIT is as gud as Powai , but when the corporates do such a thing , its a bit frustrating at times.

  Mehul

January 28, 2009 at 1:34 AM

You mean companies like a certain FMCG who had huge hoardings of IIT Mumbai put up during techfest?

  Mohit Sureka

January 28, 2009 at 1:52 AM

:) hehehe... Bombay sounds cool netime !!!

  Akash

February 1, 2009 at 3:11 PM

Hmm. The IITB website itself lists the name sometimes as IITBombay, IIT-Bombay, and IIT Bombay.
(One word, two words and with a -", while the IIT act lists it as "Indian Institute of Technology, Bombay".

ref:
http://www.iitb.ac.in
http://www.iitb.ac.in/legal/IITsAct.pdf

It's logical to believe that it is not a single word then.

Also, the IITB website itself calls it as IIT Mumbai at several places. For example :
http://www.iitb.ac.in/campus/campus.html
http://www.ee.iitb.ac.in/~microel/

Therefore, though I don't know if the post was targeted towards people studying at IITB or towards the complementary set, I guess it's not a mistake of non-IITB people to not know this fact.

Peace!

  Sonal Jhuj

February 2, 2009 at 6:51 PM

Thank you!

  Vivek Khandelwal

February 2, 2009 at 8:40 PM

@ Akash thanx for informing me regarding those two mistakes.Will inform the concerned person regaring that.
I really appreciate the two links that u have given.

@ Sonal
Thanx you for appreciating the same.

  Aditya Sengupta

February 8, 2009 at 4:35 PM

You might also want to tell the folks at Britannia about IIT "Bombay" versus "Mumbai". This is from Techfest- http://www.flickr.com/photos/myeasel/3263030038/